Know your Audience!
Download and print our Newsletter Checklist
(Word file) and complete the Audience Profile section.
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Experienced WIC newsletter writers see our participant audience as:
- Busy
- Multicultural
- Multilingual
- Intelligent
- Curious
- Devoted moms & dads
- Fast learners
They say readers appreciate:
- Simple, clear content
- Information they can use immediately
- Articles about nutrition and health
- Recipes
- Child development pointers
....but they don't respond well to:
- Too much information on one page
- Text that's too small
- Articles that are too technical
Next, What will you write about?
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