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Lesson Plans for 'Newsletter Basics'
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Planning your Newsletter
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Duration: This module should take about 20 minutes to complete. Objectives: | |
 | Understand the importance of clearly defining your newsletter audience, content, publishing schedule and production plan |
| Learn three good ways to generate content |
| Print a Newsletter Checklist and get started! |
| Write Stuff! |
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Duration: About 20 minutes Objectives: | |
 | Understand how to delegate and share writing tasks |
| Select topics and organize material |
| Learn four simple rules for writing a first draft |
| Download and use materials from our Archives and other sources |
| The Editing Process |
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Duration: 30-40 minutes Objectives: | |
 | Understand the importance of fact-checking, proofreading and attribution |
| Learn to fit text and graphics into available space |
| Start writing a draft newsletter right away! |
| Newsletter Distribution |
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Duration: 30-40 minutes Objectives: | |
| Understand distribution options for print and online media |
| Learn four ways you can benefit from Email lists |
| Use participant feedback to make your newsletter.....better! |
